Prioritizing Corporate Culture Development

A strong organizational culture drives challenges, performance and positive behaviour. Bright people have more options today than ever before. And good pay is no longer enough to hold the best. Do your people come in early and voluntarily stay late or is absenteeism on the rise?

No subject is more important to the success of today’s business organization than Corporate Culture. Changing a well-established culture is however a highly complex issue. It is thus very challenging to implement a new organizational culture especially in a multinational environment. Culture is made up of the values, beliefs, underlying assumptions, attitudes, and behaviors shared by a group of people. Culture is the behavior that results when a group arrives at a set of – generally unspoken and unwritten – rules for working together.

An organization’s culture is made up of all of the life experiences each employee brings to the organization. Culture is especially influenced by the organization’s founder, executives, and other managerial staff because of their role in decision making and strategic direction.

Culture is represented in a group’s:

  • language
  • decision making
  • symbols
  • stories and legends
  • daily work practices

A definitive source of knowledge for understanding and building the new type of business culture that is required in this age of radical business change is one of our core objectives. Through several of real-life examples drawn from many years of consulting and corporate experience, and unique tools such as the cultural elements, shared pattern of basic values, belief and organizational assumptions that is widely accepted as a powerful force to drive performance enhancing behavior in an organization.

We have assisted various organizations government and private sectors with diversified industries in strategically developing and implementing a corporate culture that concretely permeates everything it does, and how to revitalize the culture in order to grow and perform to maximum capability.

Too many businesses lose sight of the importance of a coherent company culture, or they have limited knowledge about how to develop it. These companies concentrate on the business disciplines that are directly connected to their profit margins and neglect the emotional health of their team when, in fact, the two are closely related.
Aligning organizational culture with strategy is a powerful means for gaining competitive advantage and industry or sector leadership.